LinkedIn: The right mindset is key moving forward

If you want to grow your business, you need to realise it’s about relationships and establishing trust, and not about selling.

How do we do this?

You need to communicate with your audience and express a desire to fulfil their needs to help them overcome challenges they may be facing, or offer pathways to help solve their business problems. This is exactly how you add value – by using your insight and knowledge and sharing that through your content and touchpoints.

I'll cover content in another video, but before we consider creating it, we need to make sure we first have the right mindset when it comes to our marketing and touch points.

To help you, always consider the following insight I share in this video:

Sud Kumar

Marketing Director

Social selling lets your sales team build ‘real’ relationships

Nobody likes cold calling – it’s intrusive and the statistics show it’s ineffective. Using tools to perform social listening on topics relevant to your industry allows your sales team to identify new leads that are already talking about your business, competitors, or your industry, so you can reach out to them in an appropriate way.

Employee Advocacy is Growing: How to Harness the Power

Employee advocacy helps businesses extend and increase their digital presence. It can help you nurture relationships and influence key people, such as customers, prospects, current and future employees.

Why Employee Advocacy is Important

Employee advocacy is more than just a buzzword. The buyer and the buying journey has evolved, and we as human beings have evolved thanks to the IOT. In today’s digital world, we have so much information at our fingertips which serves to influence our purchasing decisions.