Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales.
You might connect with a prospect today, schedule a video call for the next Tuesday, give them a demo that Friday, and close by the following weekend.
But you won’t get those results without a solid LinkedIn social selling strategy.
Social selling lets your sales team build ‘real’ relationships
Nobody likes cold calling – it’s intrusive and the statistics show it’s ineffective. Using tools to perform social listening on topics relevant to your industry allows your sales team to identify new leads that are already talking about your business, competitors, or your industry, so you can reach out to them in an appropriate way.Read more
Employee Advocacy is Growing: How to Harness the Power
Employee advocacy helps businesses extend and increase their digital presence. It can help you nurture relationships and influence key people, such as customers, prospects, current and future employees.Read more
Why Employee Advocacy is Important
Employee advocacy is more than just a buzzword. The buyer and the buying journey has evolved, and we as human beings have evolved thanks to the IOT. In today’s digital world, we have so much information at our fingertips which serves to influence our purchasing decisions.Read more