Why Employee Advocacy is Important
Employee advocacy is more than just a buzzword. The buyer and the buying journey has evolved, and we as human beings have evolved thanks to the IOT. In today’s digital world, we have so much information at our fingertips which serves to influence our purchasing decisions.
When we shop online, how important are reviews to you? I know for a fact when I research products on Amazon, the customer reviews have a huge part to play in my purchasing decision.
To reinforce this, nelson.com reported that 84% of consumers value recommendations from friends and family above all forms of advertising, plus 77% of consumers are likely to make a purchase after hearing about it from someone they trust - which is where employee advocacy comes in.
Employee advocacy can help when it comes to brand reach and influencing your audience, as well as lead generation, talent attraction, and employee morale.
Now, employee advocacy has been around for some time, but many struggle with the concept of it as they don’t know where to start. Check out our 7-step plan here.
Ready to empower your employees and their advocacy program?
Blurbs is a single voice that can be heard be everyone in the company. It can push all your content to your employees, letting them share it with their networks across any social channel, all powered by one easy-to-use tool.
Everything you’ll need to efficiently manage your content and social strategy is available at the click of a button – from analytics, permissions and reporting – and you can see exactly what each employee is sharing and how that is being received and shared in their social networks and channels, enabling you to refine and develop your content strategy.
See for yourself in this video, and get a demo booked with our team to get started.
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